Attitude and willingness to pay for national and store brands of milk in the south of Chile

Schnettler, B; Sepúlveda N.; Vinuela J.

Abstract

In Chile the milk consumption has maintained between 124 and 134 Ls per capita since 1996. To determine the attitude and willingness to pay for national and store brands of fluid milk in the south of Chile, a survey of 400 people was conducted. A conjoint analysis determined that the consumers experienced a positive reaction toward two national brands (traditional and those emergent in the market) and expressed negative reaction to a store brand. The consumers were determined to pay lower prices in relation to the market value for the store brand and higher prices for national brands.

Más información

Título según SCOPUS: Attitude and willingness to pay for national and store brands of milk in the south of Chile
Título de la Revista: JOURNAL OF FOOD PRODUCTS MARKETING
Volumen: 14
Número: 4
Editorial: Routledge
Fecha de publicación: 2008
Página de inicio: 76
Página final: 94
Idioma: eng
URL: http://www.scopus.com/inward/record.url?eid=2-s2.0-67650046448&partnerID=q2rCbXpz
DOI:

10.1080/10454440801986389

Notas: SCOPUS