Abstract

The purpose of this research was to evaluate the decision making using maximal and satisficing approaches and their effects on subjective well-being, according to its emotional component (happiness) and its cognitive dimension (satisfaction with the life). A total of 209 undergraduate students answered four questionnaires to asses maximization, satisfaction, regret and subjective well-being. The result shows that there are significant differences between maximizers and satisficers as for the subjective well-being just in its cognitive component of vital satisfaction. The satisficers presents a better evaluation of their lives than the maximizers (t[(194])= 3.28, p <=.05) Finally a positive relation was found between maximizers and the tendency to express regret (r= .393). These finds are discussed in based to internationally ones.