Abstract

The present study has as object to use the IAT (Implicit Association Test) to measure attitudes towards the women, of way of comparing the above mentioned evaluations of automatic character with the obtained ones by means of an explicit measurement. Besides, the participants answered to an inventory of sexual roles of way of seeing if the subjects were handling the domineering stereotype associated with the feminine thing and the effect on prejudice. The sample was made up 80 university students. There were no significant differences between men and women in the stereotypes associated with women, either in the assessment made of these (explicit measurement). For the case of IAT measurement the differences between sexes appear, realizing of the most negative attitude of the men towards the women. This way confirms to itself that the apparent decrease of the prejudice that can be stated in the questionnaires might conceal the fact that the automatic attitudes might not have changed