Business Process Analysis in Advertising: an Extension to a Methodology Based on Process Mining Projects

Osses, AS; Arias, M; Da Silva, LQ; Rojas, E; Cobo, BF; Munoz-Gama, J; Fernadez, MS

Keywords: performance, methodology, data mining, process model, Process Mining, event logs, organizational analysis

Más información

Título según WOS: Business Process Analysis in Advertising: an Extension to a Methodology Based on Process Mining Projects
Título de la Revista: 2020 39TH INTERNATIONAL CONFERENCE OF THE CHILEAN COMPUTER SCIENCE SOCIETY (SCCC)
Editorial: IEEE
Fecha de publicación: 2016
Idioma: Portuguese
Notas: ISI