Abstract

This work analyzes the relationship between learning styles, motivation, satisfaction and intention to use YouTube videos, a widely used medium for the dissemination and acquisition of information in all areas, in particular by university students. The study sample consisted of 235 students, 54% women and 46% men, with a predominant age range between 18 and 22 years (50%) (62% of women and 50% of men in that range, respectively) by means of a descriptive and correlation analysis. The data analysis shows that more than 79% of the students have a propensity to use YouTube videos to support the learning process. Students with convergent and assimilator learning styles present a greater predisposition to the use of those videos, students who also show a greater motivation for using YouTube academic videos. These findings are relevant for analyzing the convenience of the systematic use of videos in a university context.