Abstract

The research objective was to determine the influence of health care on the frequency of consumption of organic foods, a market with promising growth in Chile. The study was carried out using a face-to-face survey applied to a sample of 384 Chilean con-sumers (Coquimbo Region) under a convenience sample. The data obtained were analyzed using a multivariate binary logistic regression model and Pearson chi-square association tests. The results showed that organic products are perceived as healthier and better quality than conventional products, and that people of higher socioeconomic status (education and employment) and who show an interest in health care have a higher probability of buying them regularly. Also, it was revealed that it is essential for the commercial success of organic food that its sellers worry about having an adequate labeling (nutritional information) and certified products (organic certification).