Abstract

Discursive strategies of social movements, involve the use of a series of linguistic and extra-linguistic resources that enter the political communication game, taking as reference some examples of the social movement in Chile, started in October 2019, this work aims to characterize the social movement communicative deployment within the framework of a Rhetorical Community of Discourse (CRD), where the call's text breaks through as a discursive genre hyper reproduced on social networks, giving rise to resignification of the social movement's political action.