Chileans, climate change and the natural environment: An audience segmentation study

Sapiains Arrue, Rodolfo Jorge Patricio; Azocar de la Cruz, Gabriela Alejandra; Ugarte Caviedes, Ana Maria; Romero Hernandez, Javier Alberto

Abstract

Not much research has been carried out in Latin America on the human dimensions of climate change. An audience segmentation study was conducted in Chile to explore different perspectives about this issue, using data from a national survey (n=2170). Results showed most Chileans express high levels of concern and agree climate change is happening and caused mainly by human actions. On the contrary, differences were found on worldviews, behaviors, perceptions of control among other factors, allowing the identification of three groups: Pragmatics, Neoliberals and Environmentalists. These results can contribute to the design of more effective communication strategies to increase awareness and climate action.

Más información

Título según WOS: Chileans, climate change and the natural environment: An audience segmentation study
Título de la Revista: CONVERGENCIA-REVISTA DE CIENCIAS SOCIALES
Volumen: 28
Editorial: UNIV AUTONOMA ESTADO MEXICO
Fecha de publicación: 2021
DOI:

10.29101/crcs.v28i0.15794

Notas: ISI