Abstract

This research study analyses the most valued job attraction and retention factors of senior students and recent graduates from three business schools in the Moule region (Chile). This research has a non-experimental quantitative approach and a descriptive design. The employer attractiveness scale was used to quantify the different factors. The results indicate that future collaborators value the knowledge of the employer brand. There ore also differences in the assessment of factors by gender. Women give more importance to growth, development, and recognition while men value a more innovative, dynamic, and competitive work environment. In addition, senior students appreciate a more innovative, creative, and socially responsible work environment. In conclusion, talent attraction and retention processes ore updated by considering within their strategies the needs of new generations and the differences of employer attraction by gender.