Abstract

The present research study explores differences in socially responsible sustainable consumption behavior of university students from a city in Peru according to their sociodemographic characteristics. An instrument is applied to 318 future professionals, a non-probabilistic sample for convenience. Descriptive and dispersion statistics are estimated. The results show statistically significant differences according to sociodemographic variables. The greatest significant difference is observed for the variable “respect for people and animals” while the variable that showed the least significant difference is “informed purchase.” Active participation in the community, volunteering, and total years of study at university increase valuations expressed by students. The results suggest that it is essential to inquire about the influence of family income levels as a repressor or stimulator of behaviors that show socially responsible sustainable consumption. In conclusion, it is necessary to promote substantive functions of universities to integrate socially responsible and environmentally conscious activities.