Abstract

The purpose of this research study is to explore the perception about corporate social responsibility by higher education students. This a relevant topic due to the new demands from stakeholders. A quantitative questionnaire is used. Exploratory factor analyses and mean differences are applied. The results show significant differences according to gender, age, and family income level. Depending on family income level, women most value company-developed philanthropic initiatives and students, ages 18 to 24, acknowledge such initiatives. It is concluded that it is necessary to train students on social and personal responsibility and on applied corporate ethics to enhance natural decision-making processes aiming at improving the well-being of all groups of interest.