Abstract

The present study determines the level of satisfaction perceived by tourists with the incorporation of information and communication technologies in the dissemination and management of processes in the touristic sector. A non-experimental and descriptive study of cross-sectional design with a quantitative approach is developed by analyzing the computer innovations introduced to the tourism sector and the associated perceptions of visitors. The results show an increase in the rates of international arrivals and tourist spending, which contributes to the level of tourism investment. This correlates positively with employment levels and with increases in growth of the tourism sector in the Guayas economy. It is concluded that the perception of tourists is of high satisfaction and that social networks and mobile applications continue to gain support. The most frequent interaction mechanisms are the Booking and Facebook platforms and in the territory of Guayas the digital Kiosks.