Abstract

While feminist activism in Chile has been historically marginalized from the public debate, a new generation of digitally native, educated, and empowered feminist activists in Chile has embraced social media, algorithms and other technologies to denounce patriarchal order and advance social change toward gender equality. In this article, we argue that such strategy has given visibility to women's issues in the Chilean public sphere and contributed to important inroads in matters of gender justice. © 2023 The Author(s). Published by Oxford University Press on behalf of International Communication Association. All rights reserved.