Abstract

In March 2014, Turkish melodramas took Chilean TV screens, and thereafter Latin American screens, by storm. Since then, Chilean television has incorporated Turkish productions in its usual programming. Ten titles were broadcast during the first two years. Between 2014 and 2018, 40 melodramas were aired, and for the last two years they have occupied more screen time than fictions from any other country, including Chile. What are the reasons for the success of Turkish dramas in the Chilean context? What are the main challenges that Chilean and Turkish productions have been facing since the eruption of Turkish telenovelas?