Abstract

The discourse on healthy lifestyles (HLS) states that a population will remain healthy by adopting such lifestyles, modifying unhealthy and thus morally incorrect individual behaviors. The HLS discourse has been hegemonic in Public Health since the late 20th century. It assumes freedom of choice by individuals, who purportedly make rational decisions, seeking the lowest cost and maximum individual benefit, the neoliberal model's basic premise. It thus overlooks the relevance of living conditions for health and health inequality. The current study focused on the perception of the HLS discourse and its repercussions on the behavior of low-income Chilean women. Semi-structured interviews were held with beneficiaries of a government program (Healthy Life Program), based on the HLS discourse. The study explored the women's discourse on health and its correspondence with the HLS discourse. It also analyzed the possibilities of implementing the discourse in practice, from the women's own perspective. The results showed that the women view health as the result of lifestyle, which can be freely chosen. However, they identify various barriers to implementing healthy lifestyle in practice at the economic, family, and sociocultural levels. The conclusion is that individuals should be considered within the family, social, and structural contexts in which health and disease are produced, while abandoning the moralist perspective that legitimizes the neoliberal definition of health.