Abstract

Regional clusters have been the basis for global competitiveness in smaller countries that may lack the domestic market necessary for growth, and for companies in developing economies with weaker infrastructure and limited supporting industries. For this reason, this study explores more specifically the development of co-marketing activities and cooperation between firms operating in innovative resources-based clusters of the salmon farming industry in two leader producers' countries: Scotland and Chile. The results suggest that social networking activities enhance inter-firm co-operation. This may yield marketing externalities and create new cooperative long-term competitive strategies among firms. © 2011 eContent Management.