Abstract

Timber construction is increasingly promoted in Chile as a route to low-carbon, energy-efficient housing, yet public acceptance remains decisive for its diffusion. This study reports the first large-scale perception survey of timber buildings in Greater Concepción (N = 200) and contrasts key results with an earlier identical survey in Valdivia. Concepción residents strongly recognise timber’s thermal comfort attributes and associate wood housing with lower winter heating demand, a perception markedly stronger than in Valdivia. Conversely, 73% of Concepción respondents believe timber homes burn easily, but a majority also accept that modern engineering can mitigate this risk, indicating scope for targeted technical communication. Environmental perceptions are more ambivalent: although respondents value wood’s renewable origin, 42% doubt that timber construction reduces climate change, and many equate it with deforestation, echoing controversies around Chile’s plantation model. Cluster analysis reveals a techno-optimist subgroup coupling enthusiasm for energy savings with confidence in fire-safety innovations, suggesting a strategic constituency for demonstration projects. By situating end-user attitudes within national decarbonisation goals, this paper argues that region-specific outreach—emphasising verified energy-efficiency gains, certified sustainable forestry and visible fire-safety performance—can convert passive approval into active demand and accelerate Chile’s transition to a net-zero housing stock. © 2025 by the authors.