Article
International Journal of Measurement Technologies and Instrumentation Engineering.  (2013)

Dual Market(ing) in "Bio-engineering High Technology" New Products=> The Risk of Uncertainty and Failure.

Bas, Tomas Gabriel

Más información

Título de la Revista: International Journal of Measurement Technologies and Instrumentation Engineering.
Editorial: IGI-Global
Fecha de publicación: 2013
Página de inicio: 63
Página final: 74
DOI/URL:

http=>//www.igi-global.com/article/dual-marketing-in-bio-engineering-high-technology-new-products/93164