ConferencePaper
1604-2004: SUPERNOVAE AS COSMOLOGICAL LIGHTHOUSES  (2009)

Analysis of the web user behavior with a psychologically-based diffusion model

Roman P.E.; Velásquez J.D.

Keywords: behavior, model, systems, models, diffusion, patterns, simulation, research, behaviors, human, agents, world, users, hypertext, theory, experiments, utility, artificial, applications, web, stochastic, mathematical, wide, new, Random, User, Behavioral, Subjects, Hyperlinks

Abstract

This work presents a new application of a mathematical theory of psychological behavior from Usher and McClelland and the random utility model from McFadden, to the web user behavior. The model describes the stochastic behavior of a general kind of web users, consisting of the probability of following a hyperlink for a specific length of time. The simulation experiment together with the artificial agent illustrates behavioral patterns characteristic of human subjects. Copyright © 2009, Association for the Advancement of Artificial Intelligence. All rights reserved.

Más información

Título de la Revista: 1604-2004: SUPERNOVAE AS COSMOLOGICAL LIGHTHOUSES
Editorial: ASTRONOMICAL SOC PACIFIC
Fecha de publicación: 2009
Página de inicio: 122
URL: http://www.scopus.com/inward/record.url?eid=2-s2.0-77954228761&partnerID=q2rCbXpz