Abstract

"The objective of this study was to evaluate the effectiveness of a health promotion action that consisted in delivering nutritional information to consumers of 10 supermarkets in Santiago. The delivery process of the educational material was evaluated through a survey to 898 consumers that received them, a structured questionnaire to describe the place of delivery and the people involved. To evaluate the degree of nutritional information retained by consumers and the possible changes of attitudes in the consumers nutritional behaviour, an additional follow-up telephone survey was done in 495 persons. Part of the educational materials delivered were validated in focus groups (