Abstract

The concept of museum communication is examined from the perspective of the professionals in charge of this task, characterizing the practical circumstances, perceptions, and specifics of the communication area. Through a series of interviews With managers of a group of Chilean museums, we identified elements to consider and problems that often affect museum communications in general, despite the diversity of these institutions. In the museums examined, we observed different ways of understanding the concept of communication. Such differences are linked to geographical location, ownership or affiliation, as well as other dimensions of the museum such as mission, objectives of the institution, and the communications vision.