Article ISI SCOPUS
DISASTER PREVENTION AND MANAGEMENT  (2015)

Developing campaigns in the context of a disaster Content of and reactions to advertising following the earthquake in Chile on February 27, 2010

Uribe R.; Hidalgo, P.; Martínez C

Keywords: Advertising; Attitudes; Content analysis; Credibility; Disasters; Earthquake

Más información

Título según WOS: Developing campaigns in the context of a disaster Content of and reactions to advertising following the earthquake in Chile on February 27, 2010
Título según SCOPUS: Developing campaigns in the context of a disaster: Content of and reactions to advertising following the earthquake in Chile on February 27, 2010
Título de la Revista: DISASTER PREVENTION AND MANAGEMENT
Volumen: 24
Número: 1
Editorial: Emerald Group Publishing Ltd.
Fecha de publicación: 2015
Página de inicio: 100
Página final: 114
Idioma: English
DOI:

10.1108/DPM-02-2014-0029
Notas: ISI, SCOPUS