ConferencePaper SCOPUS
OPT-i 2014 - 1st International Conference on Engineering and Applied Sciences Optimization, Proceedings  (2014)

Econometric modeling and analysis of technical efficiency of marketing productivity. An application to the U.S. Retail sector using stochastic frontier models

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Título según SCOPUS: Econometric modeling and analysis of technical efficiency of marketing productivity. An application to the U.S. Retail sector using stochastic frontier models
Título de la Revista: OPT-i 2014 - 1st International Conference on Engineering and Applied Sciences Optimization, Proceedings
Editorial: National Technical University of Athens
Fecha de publicación: 2014
Página de inicio: 2334
Página final: 2347
Idioma: English
Notas: SCOPUS