Abstract

This is the fourth of a series of research volume of papers from the Business and Information Technologies global research network. The BIT network comprises 21 partners from 17 countries, and conducts studies on the impact of new information and communication technologies on business practice, industry structure and economic change. This volume contains papers from BIT partners in Taiwan, New Zealand, Chile, USA, Italy, South Korea, and Switzerland. The papers address a range of subjects including the diffusion of mobile apps in the health area, role of trust in e-commerce, impact of digital technology in the role and practice of product management in technology intensive companies, new digital business practices in Taiwan, social media marketing, social activities of a B2B community with the case of BTicino, product-service system, and information diffusion in social networks. Contents: A Survey on Business and Information Technology in Taiwan: Annual Report 2014 (Ya-Ching Lee and Ting-Peng Liang) Patterns of Information Diffusion in Online Social Networks: What SNA Metrics Can Reveal (Minghan Wu and Ananth Srinivasan) Trust Gaps and Corporate Blindspots in Chilean B2C E-commerce (Sergio Godoy, Claudia Labarca, Nicolás Somma and Myrna Gálvez) Product, Process, and Platform Management in Technology Firms (Angela Hsiao and Uday Karmarkar) Facebook Usage and Perceived Privacy: An Empirical Study at a Major Italian University (Thanos Papadimitriou and Alberto Marcuzzo) Interaction Effects Analysis of Product–Service System by Choice-based Conjoint Analysis (Jinmin Kim, Kwangtae Park, Hosun Rhim and Sung Yong Choi ) Impact of Social Media on Consumer–Brand Relationships (Alessandro Mari) Social Media in B2B: Myopen Community at Bticino (Cosimo Accoto, Enrico Valtolina and Andreina Mandelli) Mobile Health Technologies (Hemant K Bhargava and Julia Tanghetti) Towards a Typology of Social Media Strategies (Morana Fuduric)