ConferencePaper ISI
 (2016)

Business Process Analysis in Advertising: an Extension to a Methodology Based on Process Mining Projects

Osses, AS; Arias, M; Da Silva, LQ; Rojas, E; Cobo, BF; Munoz-Gama, J; Fernadez, MS

Keywords: performance, methodology, data mining, process model, Process Mining, event logs, organizational analysis