Article ISI SCOPUS
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP  (2018)

Assessing the effectiveness of sponsorship messaging Measuring the impact of congruence through electroencephalogram

Dos Santos, MA; Moreno, FC

Keywords: attention, electroencephalogram, sponsorship, neuromarketing, Integrated communications

Más información

Título según WOS: Assessing the effectiveness of sponsorship messaging Measuring the impact of congruence through electroencephalogram
Título según SCOPUS: Assessing the effectiveness of sponsorship messaging: Measuring the impact of congruence through electroencephalogram
Título de la Revista: INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP
Volumen: 19
Número: 1
Editorial: Emerald Group Publishing Ltd.
Fecha de publicación: 2018
Página de inicio: 25
Página final: 40
Idioma: English
DOI:

10.1108/IJSMS-09-2016-0067
Notas: ISI, SCOPUS