Abstract

Addressing the regional pluralism and local indigenous pluralism in radio, folk media strategies are characterized here in the city of Arica and its surroundings. Understood as the tactical actions that elaborate specific fields of communication from the (re) production of the sociocultural (trans) frontier differentiation, alterities are being formulated in negotiation from matrices associated with the peoples of the "interior of Arica", to internal migration and / o of the (trans) Andean border. As subaltern situations and latent processes of ethnicity, corresponding to the era of ethno-governmentality and globalized cultural citizenships, from this scenario, are installed classifications, forms of contestation and conflicts of change/continuity in the community definition. In this way, from a perspective of communicative ethnography, the indigenous radio spaces and their producing agents are characterized, as well as their audience in the city of Arica. In the same way, recommendations are made for the public approach of this phenomenon, oriented to the promotion of its visibility, safeguard, understanding and pertinent intervention, according to which they are fundamental assets of the contemporary democratic exercise.