Article ISI SCOPUS
QME-QUANTITATIVE MARKETING AND ECONOMICS  (2019)

Dynamic effects of price promotions: field evidence, consumer search, and supply-side implications

Gardete, PM; Noton, C

Keywords: field experiments, dynamic effects, Price promotions, Consumer search, Bertrand supertraps

Más información

Título según WOS: Dynamic effects of price promotions: field evidence, consumer search, and supply-side implications
Título según SCOPUS: Dynamic effects of price promotions: field evidence, consumer search, and supply-side implications
Título de la Revista: QME-QUANTITATIVE MARKETING AND ECONOMICS
Volumen: 17
Número: 1
Editorial: Springer
Fecha de publicación: 2019
Idioma: English
DOI:

10.1007/s11129-018-9205-5
Notas: ISI, SCOPUS