Abstract

The purpose of this investigation was to evaluate the communicative visual strategies employed in the Web instructional applications, following the Costa’s (2003) and Bonsiepe’s (1999) theoretical postulates. This descriptive research analyzed the actual characteristics of visual communicative strategies employed in the Web instructional applications, as well as their functions, uses and applications. The population was conformed by 61 Web instructional applications of free admission, that were found by the browser www.google.com.ve in Spanish. The sample was constituted by 40 Web instructional applications, which were analyzed through an 80 item observation guideline. Content analysis was used as a methodological technique. It is concluded that the Web instructional applications need to make a better use of visual communicative strategies for their pedagogical and logical applications. Thus, visual communicative rules were established to improve Web instructional applications that would be on-line produced. Key Words: Visual Communicative Strategies. Layout. Web Instructional Applications.