Abstract

Purpose The purpose of this paper is to compare and contrast the influence of enthusiasm, fair social distribution of costs and benefits and the quality of the information received through the media in the support for holding sporting events and in future intentions of the Football Copa America held in Chile. Design/methodology/approach Through partial least squares structural equation modelling, two samples from two host cities (Concepcion=373; Vina del Mar=267) are analysed. Findings Enthusiasm, the perception of the fair distribution and the quality of the information positively influence the support for sporting events and the future intentions. In the same way, the quality of the information positively influences enthusiasm and fair social distribution. Significant changes were observed between the two cities in the relationships between the quality of the information and the variables of future intentions and enthusiasm and between this variable and those of support and the future intentions of the residents. Social implications Examination of the negative perceptions that cause bad feeling amongst the population receives a mega-event. Originality/value The contribution of theoretical evidence about possible data can determine the social backing and the behaviour of the residents in welcoming a major sporting event.