Abstract

Digital technologies challenge the existing expectations of privacy for both individual users and societies at large. Although numerous surveys and experiments have studied how individual users respond to these challenges, we know little about such perceptions and debates in the larger public. This study investigated this question by analysing German media coverage of the issue of privacy during the current age in times of widespread digital technology. We asked which events journalists report when they broach the issue, what aspects of privacy they cover and whether the coverage refers to different kinds of privacy-related events and to different publication contexts. The results showed that it is not necessarily disasters that give coverage a new orientation. Instead, changes come from events that have the potential to enhance privacy in the future. The publication context also influences the presentation of privacy.