Abstract

Purpose - The purpose of this paper is to map out and characterize existing health-promotion initiatives at Florida International University (FIU) in the USA in order to inform decision makers involved in the development of a comprehensive and a long-term healthy university strategy. Design/methodology/approach - This study encompasses a narrative literature review on health promotion in higher education institutions and the identification and characterization of the various health-promotion initiatives associated with the subject of healthy universities at FIU. The characterization of health-promoting initiatives relied on the stakeholder analysis approach. Using the information obtained from this study, a map for promoting health initiatives with their location, capacities, leadership, and resources was established. Findings - Most publications on health-promoting universities are limited to partial experiences' reproduction. Self-financing health-promoting initiatives foster competition and work in silos. Gains of health-promotion interventions require governance, participation, and academic considerations. This study highlights the need for standards and minimum requirements for the mapping and characterization of health-promoting initiatives within institutions of higher education. The health-promotion strategy should fall within the university's social responsibility policy. Originality/value - This study helps identify organizational strengths and weaknesses and can inform decision makers seeking to establish policies and strategies as well as defining priorities and courses of action for healthy universities.