Abstract

It is increasingly common to hear governmental authorities commenting on the proper way to “live well” or how to “live healthy”. The so-called Choose to Live Healthy Law (Elige Vivir Sano, EVS) was created in Chile in 2013. It proposes cultural change for the population by advancing sport and physical activity as health promoters. Under a biopolitics and governmentality framework, this study uses discourse analysis to understand several official documents that build the EVS discourse. The results show that the EVS discursive construction promotes individualization of health care while advancing sport and physical activity in line with neoliberal ideology. It also discusses spare time and material conditions may allow a healthy life or not.