Abstract

The (older) single woman has evoked numerous negative sociocultural stereotypes in recent (Western) history, with being single a fraught position for (heterosexual) women. Have shifts toward gendered equality changed this stereotype? We interviewed 21 young heterosexual women in Aotearoa (New Zealand) about their experiences of being single. We focused on young adulthood (ages 25-35), a time when having children might be a particularly salient concern. Women's experiences of being single were inextricable from their wider experiences of heterosexuality and pressures to enact a desirable femininity. A thematic analysis identified four patterned sets of pressures, which we conceptualised as rules that govern hetero-relating: (a) pressures and expectations surrounding beauty standards, (b) (allowing for) aspects of male control and superiority, (c) acceptable/unacceptable gendered standards of sexuality, and (d) eventual and mandatory (heterosexual) coupling (by a certain age). Participants remained largely subject to traditional ideas around heterosexual gender roles, with identifiable punishments for unfeminine behaviour. Many women did articulate resistance and critique, even as most also expressed complicity. In this context, singledom was constructed as a defective' state, even if desired, suggesting it remains a complex and precarious position to occupy.