Abstract

"Corporate Social Responsibility" is a concept born in the 70 ́s under the umbrella of "busi-ness ethics." Nowadays, this aspect related to the corporate responsibility of companies is increasingly valued and required by society. However, there is still a long way to go in terms of legal and environmental issues. Currently, the concept of banner advertising, or "billboards," portrays the urban landscape through the exposure to social, aesthetic and commercial values, whether they are from small or large companies. These elements have become new paradigms in relation to corporate waste and its environmental impact, especially if we consider the trade-off between the time span of what is promoted, in contrast to the longevity of the material which contains the visual message, "polyvinyl chloride" (PVC). This presentation illustrates these topics by the proposals of design through the use of corporate waste in two case studies: 1.-Temporal shelter: Collaborative research between the School of Industrial Design (UBB-Chile) and University of Arts,Central Saint Martins College, London ( England). 2.-Transfering knowledge in an academic context, through reuse and application of materials, construction and techniques applied in an urban backpack design.