Abstract

The trust and perceptions that can be generated between civil society and organizations receiving philanthropy are key to a link that becomes more complex, since there is evidence of distrust in local and global social contexts that raise new forms of intermediation necessary to the measurement. The research aims to focus on the types of donations that Chileans, as natural persons, are delivering or are willing to deliver in recent months, also marked by a context of greater economic uncertainty. The measurement made in this research has a national character, with consultations in all regions of the country, incorporating data science techniques in the collection and automated processing of information for mass data. The results of the research show that a majority of the population at the national levelwould bewilling to donate money to a charitable cause (91.58%), while 66.41% declare to have donated money to a charitable cause in the last 12 months.