The resource based view and structural contingency theory of the firm - Implications in New Product Development
Keywords: contingency theory, new product development, Resource-Based View of the firm
Abstract
Portraying the Structural Contingency Theory and the Resource-Based View of the firm literature, this research sough to reflect on the interrelationship between both perspectives with New Product Development in organizations. Those aspects that critically settle the firm’s capacity to Develop New Products are examined, by giving answer to the research question: what aspects from the theories of Structural Contingency and the Resource-Based View affect the ability of the firm to develop new products? Some relevant aspects for New Product Development (NPD) management and for practitioners in the field are also discussed.
Más información
Editorial: | Sotecza |
Fecha de publicación: | 2017 |
Página de inicio: | 315 |
Página final: | 329 |
Idioma: | English |