Abstract

The objective of the study is to analyze the labor preferences and Entrepreneurial Intention (EI) of business students in Chile, through the applica-tion of a discrete choice model, based on four characteristic entrepreneurial traits: autonomy, innovation, power and altruism. The findings, derived from a survey applied to 85 university students, reveal that the student body prefers to be the owner of a lucrative, innovative and high-income company. It was revealed that in the labor predilections of students with high EI, the trinomial autonomy, power and innovation prevails, while in students with low EI the bino-mial power and autonomy prevails. Altruism, for its part, was the least relevant decisional at-tribute. It is concluded that labor preferences are linked to the EI level of the students. Traits such as: autonomy, power and innovative vocation, constitute factors underlying the occupational propensity. This information is relevant for uni-versity courses that teach entrepreneurship and that wish to design effective programmatic offers that consider the work preferences of students.