Abstract

This article investigates the effects on the motivation and learning of the implementation of augmented reality as a pedagogical tool in the university context. A methodology focused on motivation called ARCS was implemented. The motivation of university students was measured with the Instructional Material Motivational Survey (IMMS) instrument, which was applied to a group of 96 students. The results show that augmented reality is accepted and valued positively by students, evidencing the positive stimulation of interest in learning after its use, with which it was intended to promote the use of this type of technology by teachers. This research provide a validated measurement model, as well as solid scientific references that aim to stimulate the use of m-learning, as it has been shown that its implementation favorably stimulates students, as well as their interest in learning and confidence in themselves.