Abstract

This article analyzes the importance of the media in identity development in isolated areas. The study wascarried out in the Bío Bío Region of Chile,determining that the media that operate in isolated communities are fundamental to keeping the inhabitants connected and to developing these individuals’ identity of belonging to their land. The media must minimize certain social vices that are not contributing to a collective identification. In these circumstances, local media acquire an important role and become intermediaries between State institutions and the people. They process citizen dissatisfaction, socially sensitize against state interventions in certain situations and even become determining factors of local or national governance