Abstract

In 2019, several public relations scholars from Latin America developed the idea to present a panel at the International Communication Association (ICA) focused on current trends within Latin American PR theory and practice. Unsurprisingly, we were told at the time that was the first initiative of the kind within the PR division. So, following that ICA panel, we decided to push the boundary further, and we have successfully done so. Three years later, and in pandemic times, it is with great pleasure that we have accomplished the task of publishing