Abstract

Introduction: Fruit and vegetable (FV) consumption is a recognized protective factor for cardiovascular health and certain types of cancer. Objective: to identify the opinions of Chilean women associated with the consumption of FV. Methods:Qualitative research study, using discourse analysis and language interpretation. The sample consisted of 40 women aged between 20 and 65 from a medium to low-medium socioeconomic level who participated in the Female Headed Household survey (abbreviation per name in Spanish, PMJH) in Chillan. Through four discussion groups, the opinions of women regarding motivations, barriers, associated costs, and knowledge regarding the consumption of FV were identified. Results: Among the main motivations for the consumption of FV by women were benefits for health and quality of life. Regarding the obstacles to not consuming FV, economic cost was noted; women stated knowing dietary recommendations, recognizing the role of health personnel. Women highlighted children as the main consumers of PV in the home. Conclusions: Women recognized the importance of consuming VF to maintain optimal health, however, price determined consumption