Article
PRODUCTION AND OPERATIONS MANAGEMENT  (2022)

The past, present, and future of retail analytics: Insights from asurvey of academic research and interviews with practitioners

Rooderkerk, Robert P.; DeHoratius, Nicole; Musalem, Andres

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Título de la Revista: PRODUCTION AND OPERATIONS MANAGEMENT
Editorial: Wiley Online Library
Fecha de publicación: 2022
URL: https://onlinelibrary.wiley.com/doi/10.1111/poms.13811
Notas: WOS