The past, present, and future of retail analytics: Insights from asurvey of academic research and interviews with practitioners
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| Título de la Revista: | PRODUCTION AND OPERATIONS MANAGEMENT |
| Editorial: | Wiley |
| Fecha de publicación: | 2022 |
| URL: | https://onlinelibrary.wiley.com/doi/10.1111/poms.13811 |
| Notas: | WOS |