Abstract

The objective of the study is to identify the vision and behavior patterns of sport in Ecuador: an approach focused on managerial culture, considering high performance sports and neighborhood leagues. The investigation involved conducting in-depth interviews with key people who hold management positions in these sports segments, which is why the methodology was based on a qualitative, descriptive and field approach, materialized in the method of grounded theory. The results revealed that there is a managerial task that is largely exercised without the necessary professional, technical and human skills, with weaknesses in academic training and with little training in the managerial area, aspects that do not favor a managerial culture -aligned to anorganizational philosophy-that guarantees a successful performance through effective actions to guide Ecuadorian sports to better results at the local, regional and international levels.