Abstract

Within the the world population, approximately 770 million people are color blind. Considering the advances of technology and the frequent use of digital media, the inclusion and wellbeing of this audience is key when using these tools. Then, this essay’s main objective is to develop a platform to raise awareness about the inclusion of colorblind users in digital interfaces design. For this, a literature review was carried out, as well as interviews with color blind people in order to recognize the barriers they face. Through the design thinking methodology, a landing page was built to inform and bring visibility to visual impairment. In the end, the platform was tested by people from the target audience to evaluate its relevance.