Abstract

In the current scenario, companies that wish to remain competitive must invest in innovation beyond tangible products, also providing new services and user experiences. The use of tools and methods geared to innovation can help achieve these results by transforming innovation into a systematic process in organizational culture. This article presents the results of an experiment with five product development companies, realized through workshops of design methods implementation focused on innovation. The survey participants companies have developed over seven months, concepts of new systems-products which were evaluated by members of all organizations participating in the workshops. The study found that the methods used have contributed to the designof more innovative solutions compared to those belonging to the current portfolios of companies.