Abstract

The decrease in costs of digital technology and the spread of the Internet has increased the number of filmmakers who can produce a short film, thus changing hegemonies in audiovisual discourse production. In this study we have examined 50 short films to analyze the social representation of gender and identify the main discoursive lines of filmmakers about men and women roles. To this end, we followed the methodological framework proposed by Van Leeuwen (2008) about the representation of social actors. We have identified the latent ideological characteristics in discourse construction that reflect the major gender representations of the current directors of short films. (C) 2013 The Authors. Published by Elsevier