UNDERSTANDING BUSINESS DYNAMICS THROUGH ANALYTICS: Theory and applications in churn prevention and credit assignment

Perez, Juan; GonzÁlez, Rosa Guadalupe; Maldonado, SebastiÁn A.

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Fecha de publicación: 2022
Objetivos: The general aim of this research is to contribute to the state-of-the-art models and methodologies in churn prevention and credit assignment by developing a novel framework to help in retention campaigns and lending decisions.
Instrumento: FONDECYT
Año de Inicio/Término: 2022-2025
Financiamiento/Sponsor: CONICYT
Rol del Usuario: DIRECTOR(A)
URL: https://investigadores.uandes.cl/es/persons/juan-eduardo-p%C3%A9rez
DOI:

1220822

Notas: The general aim of this research is to contribute to the state-of-the-art models and methodologies in churn prevention and credit assignment by developing a novel framework to help in retention campaigns and lending decisions.