Abstract

Following the social outbreak in Chile and the global pandemic of COVID-19, small and medium businesses find themselves in a particularly precarious situation as they need to find fast and efficient ways to keep their clients and attract new ones. As a proposal for small business economic reactivation, this article presents a collaboration between entrepreneurs and universities, to apply product design processes, based on packaging design methodology. Design is presented as an articulating agent between marketing and engineering, to innovate on user centered product packing, resulting in added product value and strengthening the entrepreneurship of small and medium businesses and the professional formation of service for designers in society.