Abstract

The always increasing mobile connectivity affects every aspect of our daily lives, including how and when we keep ourselves informed and consult news media. By studying a DPI (deep packet inspection) dataset, provided by one of the major Chilean telecommunication companies, we investigate how different cohorts of the population of Santiago De Chile consume news media content through their smartphones. We find that some socio-demographic attributes are highly associated to specific news media consumption patterns. In particular, education and age play a significant role in shaping the consumers behaviour even in the digital context, in agreement with a large body of literature on off-line media distribution channels.